Former Fox Searchlight publicist Michele Robertson has announced the formation of her own boutique praisery, MRC.
First up for Robertson’s new company will be the campaign for Fine Line’s “Saving Grace,” directed by Nigel Cole and starring Brenda Blethyn and Craig Ferguson, and Trimark’s “Skipped Parts,” directed by Tamra Davis and starring Jennifer Jason Leigh. Both films will be released this summer.
Robertson most recently served as executive director of national publicity for Fox Searchlight Pictures, where she developed and steered the publicity release and awards campaign for the award-winning “Boys Don’t Cry,” which also garnered an Academy Award for best actress for Hilary Swank.
While at Searchlight, Robertson formulated and executed strategy and day-to-day operations of the national publicity and award campaigns for all of the division’s film releases, including Julie Taymor’s “Titus,” Kirk Jones’ “Waking Ned Divine,” Michael Hoffman’s “William Shakespeare’s a Midsummer Night’s Dream” and Tamara Jenkins’ “Slums of Beverly Hills.”
Prior to joining Searchlight in 1997, Robertson was a senior publicist at the leading independent publicity firm Clein+White for four years, where she handled the corporate publicity for the IFP/West and the Independent Spirit Awards from 1994 to 1997.
Her film campaigns at Clein+White included the Edward Burns titles “The Brothers McMullen” and “She’s the One” as well as Victor Nunez’s “Ulee’s Gold,” starring Peter Fonda, and Leon Gast’s Academy Award-winning Muhammad Ali docu “When We Were Kings.”