Suit comes as Shaq makes rounds to promote site

Dunk.net, the online sports footwear and apparel store started earlier this year by basketball star Shaquille O’Neal and his agent Leonard Armato, has been sued by its Web designer, DNA Studio, to the tune of $332,000.

In a lawsuit filed earlier this month in the Santa Monica branch of L.A. Superior Court, Dedicated Net Access claims that it created the Web site for Dunk.net and has not been paid. “This is a cut-and-dried case,” DNA’s attorney Allen Grodsky told Daily Variety. “We provided services. We haven’t been paid. We want to be paid.”

Dunk.net did not return a call seeking comment, but the company has until mid-November to reply to the suit.

According to Grodsky, Dunk.net has paid at least $100,000 of the original bill, but since June it has ignored invoices totaling $331,749.

Over the past two years, DNA has created a strong name for itself in the Hollywood community as a designer of official Web sites for studio films. It recently landed duties to design Warner Bros.’ much-coveted site for “Harry Potter and the Sorcerer’s Stone.”

Lawsuit comes as O’Neal has been making the rounds recently at several Internet conferences, including Digital Coast 2000, to promote Dunk and his future exploits on the Web.

Dunk.net launched in May with great fanfare. Site has since signed athletes Mike Piazza, Rebecca Lobo and DeLisha Milton. Investors include CBS Sportsline and Technology Crossover Ventures of Palo Alto.

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