NEW YORK — Veteran Disney Channel exec Gary Marsh has been promoted to exec VP, original programming.
In addition to overseeing development and production for Disney Channel’s slate of original programming, Marsh — who was most recently senior VP — will supervise the kids cabler’s newly created talent and alternative programming department.
Tina Treadwell, who has been promoted to VP, talent and alternative programming, will head the new division, which will include music-based programming and documentary-style reality series. In addition, Claire McCabe has been promoted to director, alternative programming.
“The development of a talent and alternative programming team stems from the tremendous success of Disney Channel’s reality and music programming franchises, both of which offer snapshots of real people and their true-life experiences,” Marsh said.
Marsh, who joined Disney Channel from Columbia Pictures Television in 1988, recently spearheaded the re-launch of the net’s original movie franchise. He has also nurtured the development and production of the channel’s Playhouse Disney series such as “Bear in the Big Blue House” and “Rolie Polie Olie,” as well as series skewed to older kids, including “The Famous Jett Jackson,” “2 Hour Tour” and “The Jersey.”
“Gary has been a major force in leading Disney Channel’s original programming to groundbreaking new heights,” said Rich Ross, Disney Channel general manager and exec VP of programming and production, to whom Marsh will continue to report.
Treadwell, who was most recently executive director of talent development and music specials, will continue to oversee all of Disney Channel’s talent development, talent relations and casting. In addition, she will supervise the development and production of all music specials and alternative programming. Prior to joining the net in early 1997, Treadwell headed Treadwell and Associates, a casting company. During her tenure at Disney, she has spearheaded the net’s “In Concert” series. She will report to Marsh.
McCabe, who joined the Disney Channel in 1997, was most recently manager of original programming. She will oversee the development and production of all of the net’s alternative series programming, including “Bug Juice,” “2 Hour Tour,” “Z Games” and “Movie Surfers,” as well as upcoming reality series “Totally Circus” and “Teamsport.” She will report to Treadwell.