Disney fuels up Petro to senior VP

Exec to recognize, evaluate initiatives and partnerships

Eric Petro has been promoted to senior veep of finance and planning at the Walt Disney Studios.

In his new post, Petro will identify and evaluate the studios’ strategic initiatives and partner with the various divisions of the company to develop new business opportunities.

Petro will remain responsible for forecasting and evaluating the profitability of all films produced by the Disney, Touchstone and Hollywood Pictures labels. Also under his purview: evaluating film talent, financing and distribution pacts; managing Disney’s motion picture development fund; overseeing the live-action production finance group; and spearheading the studios’ annual plan and five-year planning process.

“Eric plays such an important role in the success and subsequent growth of our business,” said Richard Cook, chairman of the Walt Disney Motion Pictures Group. “Expanding his responsibilities is a testament to the impeccable job he’s done since joining the studio over a decade ago.”

“We rely on Eric’s keen grasp of film economics and his longtime experience every day,” studio chairman Peter Schneider said. “His added responsibilities make him even more integral to our overall planning and development processes.”

Petro began his Disney career in 1990 as a senior business planner at KCAL Los Angeles, then a division of the company. In 1992, he moved to the studios’ finance and planning group as manager of finance. He was promoted to director in 1993 and veep in 1995.

Prior to joining the Mouse House, Petro was an auditor at Deloitte Haskins & Sells in Philadelphia and Honolulu.

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