Columbia TriStar homevideo has upped marketing exec and ad director Tracey Colona to VP of marketing.
Colona will spearhead new ad campaigns and develop ancillary marketing materials. She will also continue to manage DVD and videocassette marketing for all Sony homevid labels, including Columbia, TriStar, Sony Pictures Classics and Screen Gems.
“CTHV is known to have one of the finest sales and marketing teams in the industry. Tracey’s marketing experience and knowledge are strong assets that will help to insure our future position as a world leader in packaged entertainment,” said CTHV senior marketing veep Cheryl Lodinger.
Prior to joining CTHV in 1990, Colona held marketing posts at MCA and the Handelman Co.