Columbia Pictures Worldwide Marketing has tapped Debbie Kreger as VP of market research.
In her new post, Kreger will conduct research of creative materials for all windows of distribution. She will also oversee the administration of recruited screenings and serve as chief analyst on research data, communicating findings to production and marketing execs.
“I am delighted to welcome Debbie to the Sony Pictures Entertainment family,” said senior veep of market research Linda Middleton. “Her experience and success as a researcher will make her an invaluable asset to the company.”
Previously, Kreger served as director of research for Buena Vista Home Entertainment.