HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner.
In his new gig, Walk will supervise and direct all aspects of radio and video promotion in all formats, working with senior management and department heads to determine release priorities as well as the creation and implementation of promotion campaigns.
“Charlie continually has proven himself as one of the sharpest executives in the business,” Ienner said. “His instincts are unerring, his passion for music is undeniable, and his commitment to the label and our artists is inspirational.”
Maximizing via multiformats
“I’m honored to work with Don Ienner and the Columbia Records Group family, and it’s a privilege to represent our roster of exceptional artists,” Walk said. “Our nontraditional approach to promotion has allowed our artists to achieve maximum exposure and impact in the marketplace. My goal is to lead our promotion team as we continue to create and implement innovative campaigns utilizing multiformats of radio and video.”
Walk began his Columbia promotion career in 1990, having previously served as a college marketing rep and an account service rep for Sony Music Distribution. He was named associate director, then director, of pop promotion in 1994. A year later, he was named senior director, becoming VP in 1997 and senior veep in 1998. He segued to senior veep of all promotion efforts the following year.