You will be redirected back to your article in seconds

Col takes Walk to exec VP

Promo vet to supervise, direct campaigns for record group

HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner.

In his new gig, Walk will supervise and direct all aspects of radio and video promotion in all formats, working with senior management and department heads to determine release priorities as well as the creation and implementation of promotion campaigns.

“Charlie continually has proven himself as one of the sharpest executives in the business,” Ienner said. “His instincts are unerring, his passion for music is undeniable, and his commitment to the label and our artists is inspirational.”

Maximizing via multiformats

“I’m honored to work with Don Ienner and the Columbia Records Group family, and it’s a privilege to represent our roster of exceptional artists,” Walk said. “Our nontraditional approach to promotion has allowed our artists to achieve maximum exposure and impact in the marketplace. My goal is to lead our promotion team as we continue to create and implement innovative campaigns utilizing multiformats of radio and video.”

Walk began his Columbia promotion career in 1990, having previously served as a college marketing rep and an account service rep for Sony Music Distribution. He was named associate director, then director, of pop promotion in 1994. A year later, he was named senior director, becoming VP in 1997 and senior veep in 1998. He segued to senior veep of all promotion efforts the following year.

More Biz

  • STX Entertainment Files IPO Draft Prospectus

    STX Entertainment Files Draft IPO Prospectus in Hong Kong

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

  • Rick Springfield performs on stage at

    Mental Health Expert Talks Hollywood's Battle with Depression

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

  • Cardi B Grammys

    Cardi B Sued by Former Manager for $10 Million

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

  • General view showing Riyadh city taken

    Saudi Arabia to Launch Huge 'Entertainment City' Project

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

  • Bill Cosby Retrial

    Bill Cosby Found Guilty in Sexual Assault Retrial

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

  • Paradigm's Liz Morentin portrait session in

    Liz Morentin Named Head of Communications for Paradigm Talent Agency

    HOLLYWOOD — Charlie Walk has been upped to exec veep of promotion for the Columbia Records Group. Walk — a 10-year veteran of the diskery who most recently served as senior VP of promotion — will report to Columbia Records Group chair Don Ienner. In his new gig, Walk will supervise and direct all aspects […]

More From Our Brands

Access exclusive content