You will be redirected back to your article in seconds

CD-ROM publisher strikes out with ‘Star Wars’ book

Brit company loses $40 mil on low demand

LONDON — The Force is most definitely not with Dorling Kindersley.

The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas.

DK printed 13 million “Star Wars” books, but sold fewer than 3 million. That alone accounted for losses of $29 million.

The company’s chief exec James Middlehurst has quit, with chairman and 30% shareholder Peter Kindersley retaking the helm until a replacement can be found. The company’s share price fell almost 40% on the news.

More Biz

  • Brit Marling Harvey Weinstein

    Actress Brit Marling Alleges Harvey Weinstein Suggested They Shower Together

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

  • Eric Schneiderman

    New York Attorney General Launches Investigation Into Weinstein Co.

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

  • STEPHEN RUSSO

    Columbia Records Promotes Stephen Russo to Executive Vice President

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

  • ATT Time Warner

    AT&T Extends Time Warner Deal Termination Date, Awaiting DOJ Approval

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

  • BYU Broadcasting to Streamline TV and

    BYU Broadcasting to Streamline TV and Radio Operations, Boost BYUtv Distribution

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

  • tencent logo

    Tencent to Float Online Bookstore With $5.5 Billion Valuation

    LONDON — The Force is most definitely not with Dorling Kindersley. The educational and CD-ROM publisher plunged to a £25 million ($40 million) loss in the second half of 1999 as a result of massively overestimating demand for “Star Wars: Episode I — The Phantom Menace” books at Christmas. DK printed 13 million “Star Wars” […]

More From Our Brands

Access exclusive content