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Caraco sr. VP of publicity now at Colpix

'Patriot' plugger will still direct selected campaigns

Andre Caraco, who helped steer the publicity campaign for Sony’s summer tentpole “The Patriot,” has been promoted to senior VP of publicity at Columbia Pictures marketing.

As veep, Caraco created and implemented over 30 national publicity campaigns, including 1999 summer breakout hit “Blue Streak” and teen-horror sensation “I Know What You Did Last Summer.” He is also overseeing the publicity for the fall release of “Charlie’s Angels”; “The Wedding Planner,” slated for release early next year; and the forthcoming drama “Riding in Cars With Boys.”

As senior VP, he will continue to direct domestic publicity campaigns — including media and talent relations, field operations, special events, and photo and national promotions — for selected Columbia titles from start of production to release.

Bicoastal break-in

Caraco joined TriStar Pictures’ New York publicity office in 1988. After his transfer to the Los Angeles office in 1989, he managed and coordinated press junkets, oversaw field operations in various top markets and developed promotional opportunities for a variety of films, including the “Terminator” sequel, “Bram Stoker’s Dracula,” “A River Runs Through It,” “Hook” and “The Fisher King.” He was named Columbia TriStar’s national publicity director in 1992 and was promoted to VP, publicity, soon after.

Prior to joining the studio, Caraco worked as a production coordinator on the Tony and Grammy kudocasts and managed production needs for the film unit at “Saturday Night Live.” He began his career in entertainment as a film student at New York U.’s Tisch School of the Arts and a production assistant on dozens of commercials.

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