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Calif. org sues majors over kid marketing

Suit seeks return film income

A California-based group has filed suit in state court accusing the entertainment industry of marketing violent films to youths.

Citizens for Fair Treatment claims Time Warner, Disney, MGM, Viacom, Sony, News Corp. and Seagram all operate movie studios whose marketing campaigns have targeted children under 17 with ads for R-rated films. The suit, filed Sept. 15 in Santa Monica, seeks a return of any income enjoyed by studios in connection with such solicitations.

The legal action comes just days after U.S. regulators warned that the entertainment industry may face a crackdown on “pervasive and aggressive marketing” of violent movies, music and videogames to children unless it strengthens enforcement of voluntary ratings codes.

(Bloomberg News contributed to this report.)

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