CAA expands new media arm

Percentery adds seven to quadruple ranks

Creative Artists Agency has boosted its new-media efforts with seven agents, a move that signals the division’s quadrupling of its ranks in less than a year.

The expansion, which seriously positions the company next to the William Morris Agency and Endeavor in the new-media space, includes the promotion of trainees Jim Toth, Jared Hoffman, Scott Pruitt and Blair Dickerson to agents, while Matthew Leaf has moved over from the motion pictures business affairs team.

Agents Larry Shapiro, Scott Sternberg and Katie Mason have also joined the team as agents. Errol Gerson, Bill Wagner and Glen Meredith and Teri Dickerson will continue to play key roles within the department.

Most recently, Shapiro was an executive producer of new media at Palomar Pictures, where he built the division and was veep and general manager for Stromio Entertainment, a computer games company affiliated with Palomar and Electronic Arts.

Mason was a consultant for IAM.com and Hollywoodpartners.com.

Adler will continue as head of new media. He rejoined CAA from Walt Disney Imagineering last summer when the department had only three agents. Team now has more than 20 employees.

CAA reps its clients in online content deals, Internet endorsements and new-media entrepreneur ventures and offers consultation to technology and dot-com clients through relationships with its inhouse Media Lab and incubator Idealab.

Teaching tech to Hollywood

Media Lab opened its doors in 1996 to demonstrate to Hollywood new technology affecting the film, television, music and new-media industries.

“We have expanded our department in response to the incredible growth in this field, both in terms of the services we provide to our core client base and to our new-media clients,” Adler said.

“We have assembled a team with unique and diverse experiences such as Web site development, special effects and games.” he continued. “This will allow us to better serve our clients, as well as to drive the overall new-media business forward.”

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