Highlighting Hollywood talent’s increasing media convergence, Creative Artists Agency has inked deals with veteran commercials agents Peter Hess and Steven Lashever.
Hess most recently served as a William Morris Agency veepee whose duties centered on commercials, sponsorships, licensing and corporate consulting in New York.
Lashever also joins CAA from WMA, having served as a veepee for commercials in Los Angeles for the past seven years.
CAA managing director Kevin Huvane singled out CAA as having “the vantage point to help corporations connect with consumers on a substantive level.” He added: “Peter and Steve have distinguished themselves as innovators in commercial advertising. Their addition to the CAA team means that we can better serve out clients during this time of media convergence.”