NBC-owned Chicago outlet WMAQ-TV has named Blake Bryant vice president of advertising, promotion and creative development.
Bryant joins the station this coming Monday and will report to WMAQ president and general manager Larry Wert, who made the announcement.
Bryant replaces former vice president of news and creative services Phyllis Schwartz, who departed the station in October after just 16 months on the job.
Bryant will handle WMAQ’s marketing strategies, including image advertising, brand identity and media and station communications.
The exec will also head up original program development at WMAQ, along with other station execs.
Bryant moves to WMAQ from sister NBC-owned station KNBC-TV, Los Angeles, where he served as director of creative services and headed up the station’s advertising and marketing divisions.
Prior to KNBC, Bryant was creative director at San Francisco’s KPIX-TV/AM/FM, and before that served as art and creative services director at Los Angeles indie KCAL.