AMG ices hockey shingle

Company to offer clients state-of-the-art marketing possibilities

In its two latest power plays as a rapidly diversifying sports management shop, AMG Sports has purchased the Beverly Hills- and Montreal-based hockey management group Can-Am and signed NBA All-Star Jason Kidd.

Founded by attorneys David Schatia and Allan Walsh, Can-Am represents players in North America and Europe, such as Marian Garborik and Scott Hartnell — both expected to join the NHL this year as first-round draft choices. Can-Am will merge its business into AMG Sports, folding its client list into AMG’s growing roster of high-profile athletes, including tennis star Pete Sampras, NBA rookie Lamar Odom and now Kidd, the Phoenix Suns point guard named to this year’s U.S. Olympic team.

With its TV, film, animation, music and new-media divisions, the AMG shingle is poised to offer clients access to a widening spectrum of state-of-the-art marketing possibilities. Can-Am’s athletes represent the first hockey players to join AMG.

“This company itself is going to keep evolving,” said AMG Sports prexy Jeff Schwartz. “We’re going to concentrate on the sports we’re presently in, and in the future we’re going to look at getting into other sports like baseball and golf.

“One sport we’re not going to enter into,” Schwartz added, “is football” – a precaution that’s hardly surprising considering that founder Michael Ovitz and his investors have, to date, been unsuccessful in landing their own football franchise in Los Angeles.

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