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AMG creates urban reality

Violator duo to head arm

Talent management, indie production, animation, comedy, sports — and now urban music: Artists Management Group, the diversified talent management and production firm formed by Michael Ovitz, Rick Yorn and Julie Silverman-Yorn, announced the creation of a new urban entertainment division to be headed by Violator Management founder Chris Lighty and his longtime business partner, Mona Scott.

Violator’s clients include Busta Rhymes, Missy Elliott, Mobb Deep, Q-Tip and Noreaga. Violator’s artists have sold more than 10 million albums per year over the past five years.

“Chris Lighty is a fantastic young executive with an equal understanding of the street and the business,” Ovitz said. “I was extremely impressed with the man himself and his expertise in the area of urban music — particularly with regard to guerrilla marketing.”

Urban lessons

Continued Ovitz: “I want to try to learn this whole urban marketing situation. I see big crossover potential in films, in sports and everything else.”

“We’re leaving no stone unturned in our overall business plan,” Yorn said. “The merger with Chris Lighty speaks for itself.”

Working in conjunction with the AMG Music Division, headed by Kevin Gasser and Scott McGhee, Lighty and Scott will continue to focus on client management while developing music-related programming for film, TV, animation and new media with an emphasis on the urban marketplace.

The new AMG urban entertainment division will keep the Violator name and will be based in New York.

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