Alloy nabs Gen-Y fave CCS

Cyberbiz Brief

Teen Web venture Alloy Online Inc. (alloy.com) has acquired CCS Inc., a direct marketer of action sportswear and merchandise products to Gen-Y boys. As part of the deal, Alloy issued 3.3 million shares of stock and repaid $10 million in CCS’ assumed debt. CCS operates a print catalog and Web site for skateboarding and snowboarding enthusiasts that reaches over 1 million teens per month.

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