Exec seeks new media partners
NEW YORK — Two weeks into his new job as president and CEO of the Weather Channel, former NCTA president Decker Anstrom is relishing his new life as a cable programmer.
“I don’t want to sound negative about what I’ve been doing over the last 10 years, but Washington is oblique and has a lot of code words,” said Anstrom. “I’m enjoying that the rules of engagement are much clearer here than in the world of public policy.”
While Anstrom said he’s still doing a lot of “listening and learning” at his new company, one of the strategies he wants the Weather Channel to concentrate on is to search for new media partners.
The 72-million subscriber Weather Channel’s Weather.com site is one of the 25 most trafficked web sites, Anstrom said.
“We want to cut deals with as many portals and Web sites as we can identify,” said Anstrom. The Atlanta-based Weather Channel is America Online’s premiere provider of weather information.
In addition, as cable operators upgrade their systems to digital, Anstrom wants the Weather Channel to become their dominant supplier of local weather data.
Anstrom will also look for ways to improve his company’s core business, the Weather Channel cable web. He said a new on-air look is in store for the channel.