The WB Network aims to drum up a heap of cross promotion with radio stations in the top 50 markets through its “WB Radio Music Awards,” to be broadcast live Oct. 28 from the Mandalay Bay Resort & Casino in Las Vegas.
The kudocast will present a variety of song, artist and radio personality-related awards, winners of which will be determined by a group of 400 radio programmers.
The WB is organizing a three-day “Radio MegaBlast” surrounding the telecast. At least 100 local stations are committed to helping generate pre-awards hoopla by broadcasting live from the Mandalay Bay. Non-televised awards for record company and radio execs also will be handed out.