WB’s ‘Pokemon’ pokes ahead in ayem toons

'SpongeBob' running second but Nick winning overall

In the hottest battle in kids TV, the WB’s “Pokemon” beat Nickelodeon’s “SpongeBob SquarePants” for the second Saturday morning in a row.

Prior to “Pokemon’s” wins on Aug. 14 and Aug. 21, “SpongeBob” had beaten “Pokemon” since Nick premiered the cartoon on July 17.

On Aug. 21, the 10 a.m. run of “Pokemon” — which goes head-to-head with “SpongeBob” — scored a 5.9 rating/23 share among kids 2-11 to “SpongeBob’s” 5.0/20, according to Nielsen Media Research.

Nick wins war

The WB won the battle but lost the war to Nickelodeon, however.

Nick generated a 3.9/18 among kids from 8 a.m.-noon on Aug. 21, topping second-place WB, which earned a 3.3/16.

Fox ranked third with a 2.7/13, followed by ABC and Cartoon Network, which tied at a 2.3/11.

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