Distrib increases 50%
NEW YORK — ValueVision Intl. announced Wednesday that distribution of its cable home shopping network increased by 50% in the final six months of 1999, growing from 16 million homes in June to the current figure of about 24 million homes.
The company said it expects more growth in the immediate future as a result of new and renewed affiliation agreements signed this month with Cox Communications, Charter Communications and Adelphia Communications.
More deals expected
“ValueVision’s remarkable growth over the past six months is really a testament to our company’s strategy going forward,” said Stuart Goldfarb, vice chairman, ValueVision. “Over the next several months, we expect to announce more cable affiliation agreements.”
NBC Cable represents ValueVision to cable operators.
GE Equity and NBC own 39.9% of ValueVision, which will relaunch as SnapTV in mid-2000.