‘V.I.P.’ Lee busts past ‘Baywatch’

Judges 'Brown,' 'Lane' sentencing higher ratings

Pamela Anderson Lee kicked some sand in the face of her old beach “Baywatch” buddies during the February sweep. Lee’s frosh actioner “V.I.P.” narrowly beat the enduring “Baywatch,” according to the final national Nielsen surf report for the February book.

Columbia TriStar’s “V.I.P.” averaged a 3.3 household rating during the sweep (Feb. 3-March 4), compared with a 3.2 for Pearson TV’s “Baywatch.” “V.I.P.” enjoyed a wider lead in the demo derby, scoring a 1.9 with adults 18-49, compared with a 1.7 for “Baywatch.”

Coming in second among the rookie firstrun hours was MGM’s “Stargate SG-1” with a 3.0 in households and a 1.9 in the key adult demo. Polygram TV’s “The Crow: Stairway to Heaven” tied with Warner Bros.’ “Mortal Kombat Crusade” at a 2.5 in households, in spite of “Kombat’s” Nielsen advantage from dual runs on the TNT cabler and in syndication.

“The Crow” also edged “Kombat” in the demo with a 1.5 vs. a 1.4. Rysher Entertainment’s “Highlander: The Raven” quoth a 1.9 in households and a 1.0 in the demo.

As for the Monday-Friday landscape, King World’s “Hollywood Squares” revival scored a 4.6 household rating in its first February book. That was up 7% from its showing in the November sweep, but “Squares’ ” adult demo rating was down 5% from November to a 1.9.

Courting eyeballs

Freshman gavelers continued their upward momentum from November to February. Worldvision’s “Judge Joe Brown” climbed 31% to a 3.5 in households, while its adult demo gained 15% to a 1.5. Rysher’s “Judge Mills Lane” was up 7% in households (3.3) and 18% in the demo (1.5).

Warner Bros.’ latenight dating game “Change of Heart” saw a 19% bounce from November to a 2.5, while its target adult 18-34 demo rose 20% to a 1.8. Companion “Love Connection” upticked 11% in households (2.0) and 8% in the demo (1.3).

Twentieth TV’s “Forgive or Forget” weighed in with a 12% November sweep-to-February sweep increase in households (1.9), and its target demo of women 18-49 (1.2). King World’s “The Roseanne Show” was unchanged in households at a 1.8, but its femme demo score fell 9% to a 1.0.

Col TriStar’s “Donny & Marie” moved the needle 21% to a 1.7 in households and upticked 21% with femmes (1.1). Paramount’s “Howie Mandel” was unchanged from November with a 1.4 in households and a 0.6 femme demo.

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