TNT’s ‘Hamlet’ rides Mercedes

First sole sponsorship of movie making cablecast debut on TNT

NEW YORK — Kenneth Branagh’s “Hamlet” will get its exclusive cablecast premiere on TNT Sept. 5 in primetime with limited commercial interruptions, courtesy of Mercedes-Benz.

The deal represents the first sole sponsorship of a movie that’s making its cablecast debut on TNT. All of the ads for the cablecast will include a mention of TNT’s linkage with Mercedes-Benz.

TNT and Castle Rock, which produced “Hamlet,” are both divisions of Time Warner.

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