TNT is charging into the original series arena with “Bull,” a Wall Street-based ensemble drama from Warner Bros. TV. It is the first of at least a dozen series projects in development at the Time Warner-owned cabler.
“Bull,” created by Michael Chernuchin (“Law & Order,” “Brooklyn South”), revolves around a group of six hard-charging investment bankers and stock traders who rock Wall Street when they decide to break away from their old-guard firm to launch a rival startup.
Chernuchin is exec producing the project along with Eric Laneuville (“Rescue 77,” “413 Hope Street” and, as an actor, “St. Elsewhere”). Laneuville will also direct. TNT has only committed to a pilot so far, but web brass are high on the project, and an episode order is expected soon.
“Bull” is one of several projects TNT is developing with its sibling Warner Bros. TV unit as part of an ongoing push to generate more cross-company business among Time Warner’s various production and network entities. TNT is said to be paying a broadcast web-level license fee, well north of $1 million, for the pilot, which is set to begin lensing next month in New York.
TNT brass declined to comment on the project Wednesday, but it’s clear the cabler is poised to plow significant coin into developing signature original series over the next few years.
“Bull” was originally developed by Chernuchin last year for ABC, where it languished until TNT came into the picture earlier this year.
Chernuchin spent several seasons on NBC’s “Law & Order” as head writer and later as an exec producer before moving on to exec produce the short-lived CBS dramas “Brooklyn South” and “Michael Hayes.” He also co-wrote the 1996 Arnold Schwarzenegger starrer “Eraser.”
Thesp George Newbern (“Father of the Bride,” “The Simple Life of Noah Dearborn”) has been cast as the ringleader of the renegade Wall Streeters. He’ll play William Williams III, aka Ditto, the eccentric grandson of the founder of the firm the group bolted from.
Christopher Wiehl (“Can’t Hardly Wait”) has been tapped as neophyte trader Brian Boyd, whose instincts land him in the right place at the right time. Newcomers Maria Del Mar and Dagmara Dominczyk also have been cast as tyro stockbrokers.
Chernuchin and Laneuville are repped by Creative Artists Agency. Wiehl is repped by Chris Schmidt and Jason Gutman of Writers & Artists Agency and Mark Armstrong of Sanders Management.