Talk’s party a freebie

Mag pact an example of media synergy

NEW YORK — While New Yorkers wondered how the Weinstein brothers paid for the ultralavish Aug. 1 launch party for Talk magazine on Liberty Island, Miramax chair Harvey Weinstein was keeping a secret: They didn’t.

“It didn’t cost us anything,” Weinstein told Daily Variety.

Indeed, the rental of Liberty Island, low-six-figure tab for the party’s catering from Glorious Foods and $15,000 fireworks display will be more than covered by a deal that Weinstein cut with A&E, which paid for a TV special about the party.

Miramax will retain worldwide rights to the program, which the company will sell to foreign markets.

Talk about synergy

Just as Talk, with its photo spreads of Miramax stars Gwyneth Paltrow and Rupert Everett, is an example of media synergy, so is the A&E deal: The Walt Disney Co., which owns Miramax, also owns 37.5% of A&E. The Hearst Corp., whose magazine division is distributing Talk, also owns 37.5% of A&E through Hearst Broadcasting (NBC owns the remaining 25%).

Sources said an independent crew used three cameras to record Tuesday’s event, which was the hot ticket among Gotham’s media elite.

A&E spec

A&E’s staff will edit the footage into a special that will include interviews with Talk’s editor, Tina Brown, and many of the celebrities who showed up at Liberty Island, home of the Statue of Liberty.

As for the event’s other expenses, the free-flowing wine at the party was provided by Talk advertiser Robert Mondavi, while Sony provided the stage, PA and musical act, recording artist Macy Gray.

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