Plans reflect Cabanillas' effect
MADRID — Once a huge yet sleepy presence in Latin America, giant Spanish pubcaster Radio Television Espanola (RTVE) has overhauled its strategy for the region, aiming to become one of the subcontinent’s most significant satcasters.RTVE plans to exploit the current distribution impact of international satcast feed RTVE Internacional, which reaches some 11 million TV homes in Latin America, to put through a serious of groundbreaking measures:
- As part of a $60 million, three-year financing deal with the Spanish film industry struck last month, RTVE will take Latin American satellite and cable rights to Spanish pics for their transmission on TVE Internacional.
- TVE Internacional will transmit “Project America,” a series of publicity profiles of Spanish export companies and product from different Spain’s regions.
- The creation this spring of a RTVE Miami office to revise TVE Internacional’s contracts with local cable operators and prime RTVE program sales and ad sales for TVE Internacional.