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Sony to bow AXN in Latin America

Company plans pan-Latino version of Telemundo

Sony Pictures’ TV division is planning the launch of its third wholly owned Latin American cabler, a version of the action-oriented AXN that it already operates in Asia and Spain.

John Feltheimer, prez of Columbia TriStar TV Group, told Daily Variety that AXN would bow in the region “almost certainly” this year.

“It’s already up in Spain, so there are certain synergies (for a Spanish-lingo Latino net),” Feltheimer said.

Sony already has two Latino nets, Sony Entertainment TV and TeleUno, and is a co-investor with Warner and Disney in film service HBO Ole, among other webs.

“All three are cash-flow positive,” Feltheimer said.

First launched in Asia in September 1997, the AXN brand is being rolled out globally as a service for action and adventure films and series as well as extreme-sports programming.

Feltheimer added that Sony is also considering an eventual pan-Latino version of Telemundo, the U.S. Hispanic broadcaster that Sony jointly owns with Liberty Media.

Telemundo already has cable distribution in Mexico, where it consistently ranks as one of the top 10 channels, according to ratings agency Ibope.

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