Premiere going digital

Channel bouquet grows by 14

BERLIN — German pay TV channel Premiere has secured 14 new nationwide digital channels in addition to its three current offerings, paving the way for its expansion into digital broadcasting.

Last week, state regulators meeting in Dusseldorf approved the nationwide broadcast of Premiere Erotica. Since Germany has no federal media regulating body, Premiere has had to get its broadcasting licenses from state media regulators.

The Hamburg and Bavarian state regulators recently granted Premiere licenses for a total of 14 new digital channels.

The Hamburg media regulator (HAM) has also approved licenses for the nationwide broadcast of Premiere Adventure, Premiere Blockbuster, Premiere Science Fiction, Premiere Kids, Premiere Romance, Premiere Infokanal (Info Channel) as well as its pay-per-view channel and its Multiplex Premium Program. The broadcaster currently offers pay-per-view, digital channels, basic analog movie and sports channel.

In Bavaria, the state media regulator (BLM) approved the other seven new digital channels for Premiere’s nationwide digital platform: Premiere Sport, Premiere Sport Plus, Premiere Golf, Premiere Fun TV, Premiere Crime TV, Premiere Golden TV and Premiere Comedy. The pay TV broadcaster aims to introduce the platform in the fall.

Premiere, which was recently taken over by the Kirch Group, boasts 1.7 million subscribers, 470,000 of which receive its current digital channel.

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