‘Poison’ pill package pays off with MTV deal

Ani series 'Truth' a bit paranoid

What’s the best way to get a pilot deal at MTV?

Two Columbia University grads recently got the music cabler’s attention by sending a package with two aspirins labeled “POISON” along with a pitch for an animated series about paranoia.

MTV execs Eric Calderon and Maggie Frederics took notice and signed Adam Mortimer and Alex Haseltine to a pilot deal for “The Truth.”

‘Paranoid perspective’

An animated show about a 17-year-old radio intern-aspiring techno DJ named Athena Heisenberg, who is dragged along on miserable adventures by her boss, Detective Arcane, the show is “a comedy from a teenager’s paranoid perspective,” according to a person close to the deal.

Mortimer and Haseltine are repped by Russell Binder of Animanagement, which also reps the creators of MTV’s “Celebrity Deathmatch” and the upcoming “Spy Groove.”

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