What’s the best way to get a pilot deal at MTV?
Two Columbia University grads recently got the music cabler’s attention by sending a package with two aspirins labeled “POISON” along with a pitch for an animated series about paranoia.
MTV execs Eric Calderon and Maggie Frederics took notice and signed Adam Mortimer and Alex Haseltine to a pilot deal for “The Truth.”
An animated show about a 17-year-old radio intern-aspiring techno DJ named Athena Heisenberg, who is dragged along on miserable adventures by her boss, Detective Arcane, the show is “a comedy from a teenager’s paranoid perspective,” according to a person close to the deal.
Mortimer and Haseltine are repped by Russell Binder of Animanagement, which also reps the creators of MTV’s “Celebrity Deathmatch” and the upcoming “Spy Groove.”