Playboy to go Spanish

Network creating 24-hour channel en Espanol

Playboy TV Networks is going after the Hispanic market in the U.S., creating a 24-hour Spanish-language channel beginning Aug. 1 called Playboy TV En Espanol.

The network will in effect be a clone of the Latin American Playboy Channel, which Playboy operates in partnership with the Cisneros TV Group. The programming will differ somewhat from the English-language Playboy Channel.

Playboy is planning to engineer an elaborate marketing and promotion campaign, working with local Spanish-language TV stations, radio stations, newspapers and magazines.

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