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Par TV, RAI pact for pix

Pubcaster to receive 'Truman,' 'Civil', bumps Mediaset

Paramount International TV has inked a three-year licensing deal with Italy’s pubcaster RAI, effectively ending a decades-old exclusive relationship with that country’s rival broadcaster, Silvio Berlusconi’s Mediaset.

The agreement will provide RAI with movie titles such as “The Truman Show” and “A Civil Action” and is believed to be worth between $75 and $80 million to Paramount over the three-year term.

The deal is also being touted as a partnership for co-production, a move that Paramount International TV president Gary Marenzi said is part of the studio’s goal of diversifying its TV product line to include more internationally-originated TV movies and series.

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