Ron Chaimowitz, co-founder of the maker of violent vidgames “Duke Nukem” and “Doom,” has been tapped to serve as chairman and CEO of the Auction Channel, operated by online Netcaster Brilliant Digital Entertainment Inc. to lead its bow in the U.S.
Chaimowitz, co-founder and former chairman and CEO of vidgame developer GT Interactive Software, will help expand the company in the U.S. and establish the Auction Channel’s headquarters in New York City.
Auction Channel broadcasts live auctions on British television and enables viewers to bid on items, sold by major auction houses including Christies and Sotheby’s, either on the Internet or by telephone. Service is expected to hit U.S. markets next year on a major broadcast network or a cabler and establish a service whereby people can bid using remote controls.
Each auction lasts an hour and a half, but the service could expand into a full-fledged cabler, offering auctions and blocks of shows exhibiting items for sale.
In the U.S., the service could capitalize on the popularity of e-tailers eBay and Amazon.com by making auctions less intimidating to participate in.
“What it does is broaden the audience for an auction house,” Chaimowitz said. “We’ll be working with the major auction houses in the U.S. to sell everything from entertainment memorabilia (to) sports memorabilia in the $200 to $10,000 price range.”
“We are pleased to welcome such a proven, innovative and respected executive to head the Auction Channel,” said Mark Dyne, Brilliant Digital’s chairman and CEO. “He is ideally suited to manage the expansion of our auction house, broadcast and Internet business relationships in the U.S. and international markets.”
Most recently Chaimowitz was chairman and CEO of WildWeb.com.
At GT Interactive, Chaimowitz was responsible for the company’s global sales, marketing, distribution, investor relations, product development and strategic planning, helping turn popular shoot-’em-up titles including “Duke Nukem” and “Doom” into hits.
Before that, he was executive veep of GoodTimes Home Video.