Nick’s ‘Sponge’ toon soaks up ‘Pokemon’

Cabler ups order to 20 episodes

NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow.

Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes.

Since “SpongeBob’s” premiere on July 17 at 10 a.m., the program has averaged a 4.9/22 national rating/share (1.9 million viewers) among kids 2-11.

Going head to head against “SpongeBob,” reruns of the WB smash “Pokemon” have averaged a 4.5/20 (1.7 million viewers) in the same group. Prior to the premiere of “SpongeBob,” “Pokemon” had ruled Saturday morning.

“SpongeBob” is the first premiere show Nick has ever run in its Saturday morning lineup. In its second run on Sunday, “SpongeBob” averaged a 4.9/29 national rating/share among kids 2-11.

More TV

  • New Mexican Prodco THR3 Announces First

    Telefilms Heads, Former Televisa Exec Form New Prodco, THR3, Announce First Production, ‘Santo, El Enmascarado de Plata’

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Greg Berlanti Remote Controlled Podcast

    Greg Berlanti Opens Up About Andrew Kreisberg: 'I Was Shocked, I Was Disappointed, I Was Confused'

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • PBS logo

    PBS Sets New Shows '#MeToo Now What?,' 'Native America,' 'Great American Read'

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Facebook Watch Chief Talks Early Lessons

    Facebook Watch Chief Talks Early Lessons From Video Push, Unveils 3 New Shows

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • USC Scripter Awards Finalists 2018: 'Wonder

    'Wonder Woman,' 'Lost City of Z,' 'Big Little Lies' Among USC Scripter Finalists

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • THE BACHELOR - ÒEpisode 2203Ó Ð

    TV Ratings: 'Bachelor,' 'Good Doctor' Lead Strong Night on Broadcast

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Nicky Jam performs "El Amante" at

    NATPE Roundup: Sony Pictures TV Teams With Tegna, Telemundo Nabs Nicky Jam Series

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

More From Our Brands

Access exclusive content