News good for NBC in ’99

'Nightly' on top for third consecutive year

“NBC Nightly News With Tom Brokaw” is on track to score its third consecutive yearlong Nielsen win over its competitors.

With a week still left to be figured in, “NBC Nightly News” is averaging a 7.8 rating/16 share and 10.25 million total viewers for the year, according to Nielsen data through last week. ABC’s “World News Tonight With Peter Jennings” (7.6/16 and 10.18 million viewers) remains in second place, with the “CBS Evening News With Dan Rather” (6.7/14 and 8.86 million viewers) coming in a distant third.

Meanwhile, with an average of 9.03 million viewers, the Eye’s flagship newscast took a hit during the fourth quarter, bleeding 9% of its aud year to year, while top-rated “NBC Nightly News” showed a 3% gain with 10.85 million viewers and ABC’s “World News Tonight” slipped just 1% to 10.40 million viewers, according to just-released Nielsen data.

“CBS Evening News” also took a hit in the key news demo of adults 25-54. Results for the quarter show “Nightly” finishing first with 4.07 million viewers in the advertiser-coveted demo, with “World News” coming in second with 3.67 million, and “Evening News” trailing behind with 3.08 million.

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