NEW YORK — NBC will pony up about $32 million for the exclusive broadcast window to six Universal theatricals, including “End of Days” with Arnold Schwarzenegger and “The Bone Collector” with Denzel Washington.
NBC will fork over about $9 million for the broadcast rights to “Days” and “Collector,” the biggest-grossing movies in the package, for at least two runs each over a four-year license term.
NBC and Universal declined to comment.
The four other movies in the U package are “For Love of the Game,” with Kevin Costner; “The Best Man,” with Taye Diggs; “The Story of Us,” with Bruce Willis and Michelle Pfeiffer; and “Dudley Do-Right,” with Brendan Fraser.
NBC nailed the pics because it was willing to take all six titles, while ABC and CBS wanted to cherry-pick the two best-performing titles, “Days” and “Collector.”
NBC’s aggressiveness is strategic: If the Viacom/CBS merger gets Washington’s approval, the Peacock will be the only one of the Big Four broadcast nets bereft of a sister company that’s a major movie studio.
In recent months, NBC has bought TV rights to such titles as “Runaway Bride,” “Three Kings,” “The Thomas Crown Affair,” “Bowfinger,” “Sleepy Hollow,” “Deep Blue Sea” and “The General’s Daughter.”