NEW YORK — MTV will use a marathon of “Beavis and Butt-head” episodes to welcome the Saturday broadcast premiere of the cartoon duo’s feature film, “Beavis and Butt-Head Do America.”
As a policy, the music cabler will premiere MTV’s theatrical films that stem from the web’s TV characters (Daily Variety, May 28), such as the Beavis and Butt-Head movie. The rest of MTV Film Prods.’ features will be sold to the highest outside bidder.
MTV sold its “Election” and “Dead Man on Campus” pics to cabler FX, which also will share with the Fox network a window for the broadcast premiere of “Varsity Blues.”
“Beavis and Butt-Head Do America” grossed $62 million in its 1997 theatrical release. MTV will have to pay about $8 million for the rights to premiere the animated feature.
To create an event out of the premiere, MTV will air a “moron-a-thon” of the terrible twosome’s half-hour episodes Saturday, beginning at 12:30 a.m.
Also ushering in the pic, which airs at 4 p.m., will be an encore of “Beavis and Butt-Head’s Most Dangerous Episodes,” an hourlong compilation of the pair’s most painful moments, at 2:30 p.m. Saturday.
At 3:30 p.m., MTV will run a repeat of “Beavis and Butt-Head Do America: An MTV Movie Special,” which gives viewers a behind-the-scenes look at the making of the film.