MTV launching Web game show

Music, trivia, TV, 'Net converge in 'webRIOT'

Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh.

The daily gameshow will incorporate MTV’s tradition of testing musicvideo knowledge but with a hook: “webRIOT” will be the first convergence show to incorporate online users with the live broadcast of studio contestants for prizes. Online players will have to watch the show for the questions, and will be able to answer through their computer for prizes such as concert tickets. Studio players, on the other hand, will play for trips, etc.

“We’re excited to be the first network to launch a truly interactive show which we know our audience will embrace because it’s everything they love — music, trivia, television and the Internet,” said Lois Curren, sr. VP of music development at the cabler. “Additionally, uniting on-air and online to develop ‘webRIOT’ allows us to continue to break new ground.”

Each day up to 50,000 online contestants (25,000 per coast) will have the opportunity to register and play on MTV Online through software available on the site. There will be three rounds per game, with ‘Net users able to play two of them. As questions appear, the faster a player answers, the more points he gets.

“MTV first experimented with programming that combined live Internet chat with television viewing four years ago, through ‘Yak Live,'” said Rick Holzman, VP of MTV Online. “‘webRIOT’ is the natural next step for us as we recognize that more and more young people are using the computer and television together, creating their own convergence.”

More TV

  • Handmaid's Tale

    MGM Shakes Up International TV Distribution Team

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • Warclow Bridge of Spies

    Amblin Partners Inks Exclusive Music-Publishing Deal With BMG

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • Tavis Smiley: 'PBS Made a Huge

    Tavis Smiley: 'PBS Made a Huge Mistake Here and They Need to Fix It'

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • Pulse Films Preps Greg Burke Drama

    Pulse Films Goes Nuclear With Drama Series ‘Atomic Bazaar’ (EXCLUSIVE)

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • Harvey Weinstein

    BBC Orders 'Definitive' Documentary on Harvey Weinstein From Oscar-Winning Producer

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • A CHRISTMAS STORY LIVE!: L-R: Cast

    TV Review: 'A Christmas Story Live' on Fox

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

  • netflix-the-little-prince

    Mediawan Closes In on Acquisition of Dimitri Rassam's ON Kids & Family

    Now that “Who Wants to be a Millionaire” has finally taken a break, MTV will return to the gameshow threshold tonight with its own quizzer, “webRIOT.” The stakes for its contestants won’t quite match ABC’s coveted million-dollar jackpot, but the stakes for the future of interactive television are skyhigh. The daily gameshow will incorporate MTV’s […]

More From Our Brands

Access exclusive content