Monte Carlo market to talk up gamers

Variety organizes panels

The upcoming Monte Carlo TV Market (Feb. 20-23) will for a second year focus on the burgeoning business of format deals. Two panels organized by Variety for Feb. 21 will take up the subject, including one devoted to the recent return of interest in gameshows.

In the first session, “Where Do Formats Go From Here?,” panelists will address the role of the format in the evolving TV landscape, including the Internet. The session will be moderated by Sharon Swart, European editor of special reports at Variety.

Panelists will include Tom Gutteridge, CEO of Mentorn Barraclough Carey; Michel Rodrigue, Distraction Formats; Cesar Diaz, general manager of Telefe; Paul Jackson, controller of BBC Entertainment; and Endemol exec Gary Carter.

The second session is titled “The Game Plan: the Revival and Survival of Gameshow Formats,” and will be moderated by Gerry Byrne, group vice president and publisher of Variety.

With the success of formats like “Who Wants to Be a Millionaire,” gameshows are firmly back on most-wanted programming lists. The panelists will discuss what makes a gameshow, how to creatively schedule them and how to stay successful over the long haul.

Speakers will include Fred Cohen, president, King World Intl.; Ben Silverman, head of international packaging, William Morris Agency; David Lyle, head of entertainment, Pearson Television Intl.; and Peter Bazalgette, creative director of GMG Endemol Entertainment.

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