Marathon runs past NCAA hoops

KCOP Web site a step ahead in race results

KCOP’s live coverage of Sunday’s Los Angeles Marathon handily beat the college hoops playoffs on KCBS, but fell short of KO’ing KNBC’s pro hoops contest between the New Jersey Nets and the Miami Heat.

KCOP’s 8:30 a.m.-11:30 a.m. telecast of the 14th annual marathon averaged a 4.7 household rating, 13 share, which was down 8% from last year (5.1/14), but up 12% from 1997’s marathon coverage (4.2/13).

KNBC’s 9-11 a.m. Nets-Heat game averaged a 5.3/15, while KCBS’ 8-11 a.m. coverage of the NCAA tourney garnered a 2.1/6.

KCOP’s marathon coverage was a big hit for the station’s upn13.com Web site, which tracked progress of the 20,600 entrants in the 26.2-mile foot race, via a computer chip attached to the runners’ shoelaces. As each entrant passed the finish line, the chip registered their finish time in a database that was accessible in real time on the site.

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