NEW YORK — UPN’s first-ever broadcast of “The Source Hip Hop Music Awards” proved to be da bomb rather than a bomb, according to Nielsen overnight ratings data.
Kudofest kept it real with a 4.2 rating/8 share from 8-10 p.m. Friday, giving UPN its best-ever Friday metered market ratings and its highest rating on any night since May 26. UPN also beat Fox (3.6/7) for the first time ever on Friday, though it’s possible that result could change once national ratings are released today.
Nielsen numbers were particularly solid in several big markets, including Gotham, where the two-hour show earned an 8.0/13 and boosted UPN to a primetime win for the night in the nation’s largest market. UPN also won the night in Miami, placed second in Chicago and came in third in Los Angeles.
Meanwhile, ABC’s “Who Wants to Be a Millionaire?” continues to score whammo Nielsens.
Friday’s seg delivered a 9.9/18 overnight average, easily making it the night’s top-rated program. On Thursday, the last day for which national Nielsen data is available, the skein drew 12.53 million total viewers, making it the second most-watched show on any network for the night.
In addition, Thursday’s “Millionaire” beat NBC’s “Jesse” at 8:30 p.m., marking the first time an ABC entertainment program has outdelivered an NBC program in the slot since Nov. 11, 1993.
UPN figures rep data from 37 Nielsen metered markets that carried “The Source Hip Hop Music Awards.” Other overnight data is from 46 metered markets repping nearly 60% of the nation’s 98 million TV homes.