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KTTV, KMEX command area primetime sweeps

KABC's soaps strong in day; KCAL's 'Springer' hot at night

Fox O&O KTTV and Univision flagship KMEX paced the local primetime race in the key adults 18-49 demo during the February sweep, according to Nielsen’s just-released demographic ratings breakdown.

KTTV and the Spanish-lingo KMEX were neck and neck in adults 18-49 in primetime, with KTTV averaging a 7.1 and KMEX earning a 7.0. KNBC was third with a 6.7, followed by KABC (5.5), KTLA (3.8), KCBS (2.9) and KCAL and KCOP tied at a 1.9.

Year-to-year sweep perf comparisons for all stations were thrown off by the impact of CBS’ coverage of the Winter Olympics in February ’98. But KTTV’s ayem newscasts clearly continued their upward momentum of the past few sweeps.

As usual, KABC’s hit soaps were strong with women in daytime, as were talkshows and courtshows on KCOP and KCAL.

It was pretty much status quo for the afternoon/evening newscast derby: KABC was ahead by a nose in adults 18-49 and 25-54 at 4 p.m., but KNBC was on top of the English-lingo pack at 5, 6 and 6:30 p.m. At 6 and 6:30 p.m., however, KMEX was overall market leader by a comfortable margin in adults 18-49 and 25-54.

KTTV dominated the 10 p.m. news contest, with a 4.8 in adults 18-49. KTLA earned a 2.2, followed by KCAL (1.8) and KCOP (0.6).

In latenight, KCAL’s “Jerry Springer” (4.6) narrowly edged out KTLA’s “Friends” reruns (4.5) for the No. 1 spot at 11 p.m. among 18-49.

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