KNBC to sponsor Hispanic festival

Los Angeles event kicks off Sept 12

KNBC Los Angeles has inked a three-year sponsorship pact with Festival Los Angeles, a monthlong series of events highlighting Hispanic culture in Los Angeles.

KNBC will serve as the sole English-lingo TV sponsor of the fest, alongside Univision’s Spanish-lingo flagship KMEX.

This year’s Festival Los Angeles, organized by the city of Los Angeles and its Latino Heritage Month Organizing Committee, kicks off Sept. 12 and wraps Oct. 9-10.

“Our goal is to join with the city of Los Angeles to promote the festival as an event that encourages pride in our city’s tapestry of combined cultures and traditions,” said Ray Heacox, prexy and general manager of KNBC.

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