JFK Jr. coverage boosts ‘ET’

Other newsmags rise with tide

Coverage of the John F. Kennedy Jr. saga propelled “Entertainment Tonight” to its highest household numbers in nearly four years, according to Nielsen’s just released national syndie ratings for the week ended July 25.

“ET” jumped 20% from the previous week to a 6.1 national household rating, allowing Paramount’s entertainment newsmag to break into Nielsen’s top five syndie skeins for the first time since January 1996.

The rising tide lifted other newsmag boats, as Warner Bros.’ “Extra” climbed 6% from the previous week to a 3.4, while King World’s “Inside Edition” rose 19% to a 3.2. NBC/Warner Bros.’ “Access Hollywood” posted a 14% hike to a 2.4.

In the daytime arena, JFK Jr.-related preemptions threw off the numbers for most talkshow strips. However, Studios USA’s “Maury Povich” yakker soared 44% from the previous week to a 3.9, its highest household mark in more than a year.

On the weekly firstrun drama front, where reruns were the rule, Columbia TriStar’s “V.I.P.” was the champ for the second time in three weeks with a 3.3 household rating that bested Studios USA’s “Xena: Warrior Princess” (3.1) and “Hercules: The Legendary Journeys” (3.0) and Paramount’s “Star Trek: Deep Space Nine” (2.8).

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