Japan Advertisers probe blurb-skipping scandal

123 TV stations under scrutiny

TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years.

Two provincial stations, one in Fukuoka and the other in Hokuriku, were severely reprimanded when they were caught skipping hundreds of commercial placements two years ago.

Irate advertisers demanded their money back, and the stations, as well as their networks, pledged that such cheating would never happen again.

More skipping

Earlier this year, however, yet another station, this one in Shizuoka, was discovered to have skipped commercial placements two years ago.

After weeks of deliberation, major advertisers under the wing of the JAA decided to clamp down on such cheating by thoroughly checking the commercial placement records of all TV stations in 1996 and 1997.

More TV

  • Rihanna France Concert Canceled

    Rihanna to Perform at Grammys With DJ Khaled and Bryson Tiller

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

  • Lori Mccreary and Gary Lucchesi PGA

    How Harvey Weinstein Drove the PGA to Combat Sexual Harassment on Set

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

  • Fox Orders Pilots From Lee Daniels,

    Fox Orders Pilots From Lee Daniels and Vali Chandrasekaran, Josh Safran, and Lil Rel Howery

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

  • ABC Logo

    ABC Orders Tim Doyle Comedy Pilot

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

  • TV Review: ‘Planet Earth: Blue Planet

    TV Review: ‘Planet Earth: Blue Planet II’ on BBC America

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

  • Jeff Zucker

    Jeff Zucker Has 'No Interest' In ESPN Job

    TOKYO — The Japan Advertisers Assn. will begin monitoring records of 123 television stations across the country to make sure that commercials were broadcast as scheduled. The move comes in the wake of revelations that three provincial stations cheated advertisers over the last three years. Two provincial stations, one in Fukuoka and the other in […]

More From Our Brands

Access exclusive content