UPN execs are calling it the “Erase the Hype” campaign.
The embattled network, buoyed by wrestling-infused primetime ratings increases, has orchestrated a renewed media assault on fellow weblet the WB.
UPN purchased two-page ads in the Hollywood trades that will run every day this week touting its growth and pointing out the Frog net’s declines since losing WGN distribution.
Monday’s ad, for example, taunted the WB by heralding UPN’s 45% growth among adults 18-34 season to date vs. a 10% decline for the WB.
“It’s important that after years of hype that the record gets set straight,” said UPN chief operating officer Adam Ware. “The ads this week will reflect that.”
For now, the WB isn’t planning any retalitory ads. Dubba web execs said they’re gunning for Fox, not UPN.