NEW YORK — Pigskin power pumped up ratings for two webs last week, supplying CBS with a significant influx of young males and lifting ABC to its biggest adults 18-49 win since March’s Oscarcast.
Eye easily won the week of Aug. 9-15, attracting an average aud of 9.03 million viewers and snagging the top-rated newsmag (“60 Minutes”), drama (“Touched by an Angel”) and movie (“The Rockford Files: If the Frame Fits”). ABC (8.59 million) ended the frame in second among total viewers, followed by NBC (7.94 million), Fox (6.21 million), WB (2.96 million) and UPN (2.36 million).
Saturday’s CBS broadcast of a pre-season NFL matchup between the Jets and Green Bay averaged 8 million viewers and a 4.1/16 with men 18-49. The latter figure repped a 14% gain from a similar pre-season game last year and helped boost the Eye’s overall weekly tally with men 25-54 to its highest level since May.
Monday’s broadcast of the Hall of Fame game helped the Alphabet web win the week with adults 18-49 with a 3.5 rating beating second-place NBC (3.1) by four-tenths of rating point. Fox (2.8) ranked third, followed closely by CBS (2.7), while WB averaged a 1.3 and UPN a 1.0.
National primetime adults 18-49 averages for the top cable nets last week were: HBO, 1.1/4 (down 8%); USA, 1.0/3 (up 25%); TBS, 0.9/3 (down 25%); TNT, 0.7/2 (down 12%); and Lifetime, 0.6/2 (flat).
The preem of “Whose Line Is It Anyway” helped ABC win the night in homes and adults 18-49.
CBS won the night in homes and lost key demos, tying ABC for first among adults 18-49. Newsmag “60 Minutes” won at 7 p.m. for the 40th time in the TV year-to-date.
NBC pic “The Promise” scored a rare homes win for the Peacock in the 9-11 p.m. slot, while an ABC repeat of part one of the Stephen King mini “The Langoliers” was tops with adults 18-49.
Football scored for CBS, while Fox’s reality fare helped that web finish second in viewers and adults 18-49. NBC’s broadcast of “A Circle of Friends” bombed, plunging the Peacock to fourth by most measures.
ABC had no problem taking the night in viewers and adults 18-49, with “Home Improvement” again proving to be a welcome (albeit temporary) addition to the net’s “TGIF” sked.
NBC’s “Providence” rebounded slightly from the previous week’s all-time low, finishing second among adults 18-49. CBS suffered from low coverage because of local pre-season football.
CBS won the night in viewers for the first time since Dec. 31, 1998, thanks to strong ratings for the “Rockford Files” movie. Its “48 Hours” also did its share at 10 p.m., beating “ER” for the fifth time this summer in viewers.
NBC triumphed for the night in adults 18-49, with “Friends” and “Frasier” the top-rated skeins in demos.
The bow of “Whose Line Is It Anyway?” on the night dramatically boosted ABC’s Thursday demo picture, with 8 and 8:30 p.m. showings boosting the web’s 18-49 ratings by 38% and 82%, respectively.
Fox’s “1999 Teen Choice Awards” had the best share of teens of any Fox spec in more than 18 months. Kudofest was the week’s top-rated show on any net among teens 12-17.
CBS won in viewers for the second consecutive week, while ABC placed first among adults 18-49.
The Fox movie “Fear,” airing from 8-10 p.m., gave the net its best Wednesday movie ratings of the summer among viewers and adults 18-49. ABC’s “20/20” was the night’s most-watched program.
Eye’s broadcast of “Dave” scored best-ever numbers for the “CBS Wednesday Movie” among adults 18-49 since the franchise bowed in late June.
NBC’s new Tuesday sked continues to rock ABC in adults 18-49, though most of the damage is being done at 9:30 p.m., where repeat segs of “Will & Grace” continue to trounce “Sports Night.”
CBS was first on the night for the ninth time in the past 11 weeks, with “60 Minutes II” continuing to win its new timeslot.
ABC’s Hall of Fame game, which pitted Dallas against Cleveland, was the week’s No. 1 program in viewers, adults 18-49 and men 18-49.