Kudocast's future buoyed beyond 'Titanic' boost
Sunday’s NBC coverage of the Golden Globes has reinforced that kudocast’s claim as one of the biggest awards shows of them all, surprisingly beating last year’s breakthrough result with a preliminary 16.2 rating, 24 share.If that rating stands in updated Nielsens to be issued today, it’ll represent a 2% improvement over last year’s stunning 15.9/25, which was itself up a scintillating 19% over 1997 year results. Sunday’s big number puts to rest any fears the Golden Globes would sink this year without the mega-interest generated in 1998 by “Titanic.” The Globes’ sustained strength is also a surprise because NBC is down in primetime by an overall 15% this season, meaning its promotional base to build interest in an event such as the Globes has similarly declined. The lack of a “Titanic”-like draw this year did mean a slight aging of the Globe’s demographics. Sunday’s prelim 18-49 rating slipped 5% below last year’s, from a 10.7/25 to a 10.2/24, while the teen rating dropped 12%, from a 6.9/21 to a 6.1/19. This year’s prelim households rating is easily the strongest for an awards telecast so far this season, topping the Emmys (13.6/23), the People’s Choice Awards (12.3/19) and the American Music Awards (10.3/16). The only kudocasts to have outscored the Golden Globes in the past year have been the Oscars (34.9/55) and the Grammys (17.0/27). When NBC brought the Globes back to network TV in 1996, they settled for a mediocre 12.9/20 and ranked fifth among network awards shows that season, behind the Oscars, the Grammys, the American Music Awards and the Country Music Assn. Awards. NBC estimates 50 million viewers watched at least a brief portion of its Globes coverage Sunday, a 2% increase over last year’s estimated 49 million. The Globes telecast boosted NBC to its first Sunday victory of the season, by an estimated 4 shares over CBS in homes and by 7 shares over Fox in adults 18-49. It’s NBC’s first Sunday win in either category since the Emmys Sept. 13 and the Peacock’s highest Sunday averages since the NBA Finals last June 14. With this Golden boost, NBC is expected to win the Jan. 18-24 week in homes by roughly 1.5 rating points over CBS, its biggest margin of the season. In adults 18-49, NBC is poised to win over Fox by 0.7 points, repping the Peacock’s widest lead in that key demo since Oct. 12-18. ABC got clobbered last week due to poor results for its first regular post-football Monday this season and State of the Union preemptions of its strong Tuesday lineup. According to weeklong estimates that include weekend prelim figures, ABC will finish the week fourth in homes and in a near tie with CBS for last among the Big Four in adults 18-49, depending on Nielsen adjustments). ABC’s projected weeklong 6.5 rating in homes would be its lowest ever during the regular season and the second-lowest for any Big Three net, ahead of only NBC’s 6.2 last Christmas week. On Sunday, ABC’s “The Practice” (a prelim 7.4/12 in homes, 4.6/11 in adults 18-49) earned its best rerun homes rating ever, even as the show was winning as best drama on the competing Golden Globes telecast. In metered markets, the highest Globes tally came in L.A. (23.7/35, up 8% from last year). Gotham gave the ceremony a 22.1/31 (up 10%). NBC’s projected 9.9 homes rating for the Jan. 18-24 week would be its best since another 9.9 during premiere week last September. Each national households rating point represents an estimated 994,000 homes, or 1% of the country’s TV households. Each adults 18-49 rating point reps 1.239 million viewers, 1% of the U.S. total. A share is the same sort of percentage, except it’s measured against only the homes or viewers watching TV during the timeslot involved.
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