EM.TV nabs Wild Brain ‘Dog’

Animated skein based on short 'A Dog Cartoon'

San Francisco based animation studio Wild Brain has inked a deal with Germany’s EM.TV to produce a 26-episode animated series based on Wild Brain’s award-winning short film “A Dog Cartoon.”

Wild Brain will oversee all creative aspects of the series, which has the working title “Poochini’s Yard,” and will handle domestic distribution. EM.TV will handle overseas distribution.

The two companies agreed to partner after EM.TV became interested in the “Dog Cartoon” short film at the 1998 Mipcom TV trade show in Cannes.

Wild Brain CEO Jeffrey Ulin said co-productions such as this are the wave of the future as the indie studio expands.

“We can move more quickly, start with more episodes and retain more ownership,” he said.

Franz Prinz von Auersperg, a board member of EM.TV, said the partnership makes sense for the Teutonic company as well.

“With ‘Poochini,’ Wild Brain created a very original character that will further enrich EM.TV’s already outstanding portfolio,” he said. “Furthermore, we believe that the series has very high marketing potential.”

The news comes on the heels of a $6.5 million investment in Wild Brain by Interfase Capital Partner. The equity financing is being used for “Poochini’s Yard” as well as other upcoming film, TV and Internet projects.

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