CBC shifts priorities

Task force aims to get b'caster back to roots

TORONTO — Robert Rabinovitch, the recently appointed president of the Canadian Broadcast Corporation, has launched a task force to return Canada’s public broadcaster to its roots as a radio and TV content producer.

The CBC’s long-held mandate to be accessible to 100% of the Canadian population — even in the most remote northern areas — means that a disproportionate share of the CBC’s annual budget has traditionally gone into transmission, and programming has suffered for it. The aim of the task force is to find ways to fulfill the CBC’s accessibility mandate more efficiently, thus freeing up more of the public broadcaster’s funding for programming.

Headed by James McCoubrey, the CBC’s executive VP and chief operating officer, the re-engineering task force will begin by focusing on four particular areas: English-language TV, property management, transmission and distribution, and sports.

According to an internal memo, the task force’s recommendations, to design “a fundamentally renewed and restructured CBC,” will be implemented immediately.

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