Nielsen ranks cabler in 10 fastest-growing networks
NEW YORK — One year after becoming an ad-supported network, Bravo has picked up 12 million subscribers and will close 1999 with 50 million homes, the company announced last week.
Nielsen has ranked the film and arts cabler as one of the 10 fastest-growing networks from November 1998- November 1999, and as one of the top four fastest-growing networks from October to November of this year. Bravo has seen major launches on MediaOne, Comcast, Charter, Cox, Time Warner, Insight and Pencore systems.
“Bravo has really had a banner year across the board — distribution, national and local advertising, broadband and new-media activities have all flourished,” said Bravo Networks president Kathleen Dore.
Meanwhile, Bravo sister web the Independent Film Channel will close its fifth year with 30 million subscribers, up 8 million from a year ago.
“IFC continues to own the independent film network niche, and has not only increased its distribution by 30%, but has radically expanded its own library with key acquisition deals and triumphant original theatrical releases, including ‘Boys Don’t Cry,'” said Dore.
IFC has seen key launches on MediaOne, Suburban, Charter, Cox, Intermedia, Bell South and Time Warner systems.
In addition to Bravo and IFC, Bravo Networks consists of World Cinema, Bravo Intl., IFC Prods. and Next Wave Films.