You will be redirected back to your article in seconds

‘Blair’ bandwagon full

Spoofing promos proves to be bewitching

NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all.

While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” bowed (Daily Variety, Aug. 12) — the promo wizards at CBS actually won the competish to play off of Artisan’s spooky pic.

Without any fanfare, the Eye on Tuesday quietly bowed the first of several “Blair”-style ads hyping “Work with Me,” a new CBS laffer starring Nancy Travis and Kevin Pollak. In addition, the net has prepared a “Blair”-like ad to promote the move of “Cosby” to Wednesday nights at 8, where it will serve as a lead-in to “Work with Me.”

Ron Scalera, senior veepee and creative director of advertising and promotion for CBS, is not surprised at the sudden rush of “Blair” takeoffs. “It’s a chance for everybody to catch the top of a wave,” he said.

More TV

  • "Deion Sanders" -- Coverage of the

    CBS Sets 'Undercover Boss: Celebrity Edition' With New Series to Debut in May

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

  • Katee Sackhoff22nd Annual Art Directors Guild

    Netflix Orders Sci-Fi Series 'Another Life' Starring Katee Sackhoff

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

  • Jurnee Smollett Bell

    Jurnee Smollett-Bell Joins HBO's 'Lovecraft Country'

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

  • David Letterman Jerry Seinfeld

    David Letterman to Interview Jerry Seinfeld for Netflix Emmys Event

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

  • Nina L. Diaz VH1 MTV Logo

    Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

  • Dawn Steinberg

    Sony Pictures Television Promotes Casting Chief Dawn Steinberg

    NEW YORK — Turns out the folks at ABC’s “Two Guys and a Girl” weren’t the first on the air with promos spoofing “The Blair Witch Project” after all. While the “Two Guys” producers were able to get their ads on the air Wednesday — a night before similar spots for NBC’s “Stark Raving Mad” […]

More From Our Brands

Access exclusive content